Farmers for Climate Action
Updated: Oct 16, 2019
Farmers for Climate Action - major recruitment push in 2020
Contact Name: Anna Rose, Board Director
Address: Suite 8, 50 Reservoir St, Surry Hills, NSW
Phone Number: 0410375755
ACNC Registration: https://www.acnc.gov.au/charity/bebceb7c0986369732f5048a9980e4e4
DGR 1: http://www.abr.business.gov.au/ABN/View/56617941376 - does not have DGR 1, will need to make donations through Climate Action Network Australia which will attract a 5% administrative fee.
Overview of Organisation:
Farmers for Climate Action is a movement of farmers, agricultural leaders and rural Australians working to ensure farmers are a key part of the solution to climate change. We support farmers to build climate and energy literacy and advocate for climate solutions both on and off farm. We are independent, non-profit and non-partisan. We work closely with stakeholders across the agricultural and climate sectors to manage risks and find opportunities to tackle the challenge of climate change. We are an associate member of the National Farmers’ Federation and a member of the Climate Action Network Australia.
Describe the project that requires funding:
We are seeking funding to launch a major recruitment push and grow the number of farmers we engage in 2020. Right now, we have approx 5000 farmers engaged with us online - the total of farmers on our email database and our social media. We aim to grow that to between 7000 - 9000 by the end of 2021. There are approx 86,000 farm businesses in Australia, so reaching 8,600 farmers would represent 10% of the farms in Australia. We are interested not just in the overall number (breadth) of the farmers we engage, but the number of farmers we engage deeply in our campaigns and projects (depth). We are aiming to double the number of highly active farmer volunteers/ leaders in our network in 2020, from 100 to 200.
In order to do this, we’re proposing to hire a new addition to our team - a community organiser/ farmer outreach role. Farmers for Climate Action has grown quickly since we hired our first staff member, Verity, two and a half years ago. We have learnt that there are many farmers, and people involved in the broader agricultural supply chain, who are supportive of action to address the climate crisis. However, we have only begun to scratch the surface when it comes to recruiting them to get actively involved in our movement. Each week, there are opportunities for us to recruit new farmers coming across our desk that our team does not have the capacity to act on. For example, in recent months we have had 300 people sign up on our website - many of them farmers - saying they want to volunteer. Our small team has just not had the capacity to respond to the number of emails, Facebook messages and Twitter messages we are getting from farmers who want to get involved. This is very frustrating, because we can see that the opportunity to build our number of active farmers - and therefore our power - is huge. The solution is to hire a new a community organiser/ farm outreach role to launch a major recruitment push in early 2020, off the back of what is predicted to be another devastating summer of drought and extreme weather. This community organiser team member will be responsible for responding to the new farmers who regularly contact us wanting to get involved. They will find suitable opportunities for new farmers to get involved, such as putting a sign on their gate, lobbying local, state and/or federal politicians, speaking to their local media, writing an op-ed or letter to the Editor, recruiting other farmers, making a video, hosting an event or getting involved in a campaign. The role will also be responsible for proactively seeking out new farmers to get involved, including organising stalls at key agricultural events and reaching out to farmers we see on social media saying supportive things about the need to tackle the climate crisis.
Please describe any collaboration you have had with other organisations in relation to this project:
Farmers for Climate Action regularly collaborate with other groups in the Climate Action Network Australia network, of which we are a member. If other CANA member groups come across farmers wanting to get involved, they send them to us. If a CANA member asks for a farmer to be involved in an action or media opportunity, we promote these opportunities to farmers we think would be suitable. We have connected our farmers with many other groups including the school strikers (to speak at rallies), the land clearing campaign (TWS, NCC and WWF) and Greenpeace (for their harbour bridge banner action).
Funds requested from Pool of Dreams sub-fund:
$38,000 for the first 12 months salary, $5000 for Facebook advertising to run ads to recruit new farmers, and $5000 to print and mail 250 new corflutes (signs for farm gates) out to new farmers. Total $48,000.
Other sources of funding:
So far, other donors have committed $50,000 for this role. We expect to have to pay $80,000 + superannuation for an experienced community organiser’s salary, leaving the salary gap of $38,000.
When would this project be expected to start?
If we can secure the funds before the end of the year, we would advertise for the role over summer, interview candidates in January, and aim to bring someone on in January or early February 2020. We would then launch a big recruitment campaign aiming to bring in an additional 250-500 new farmers in within the first 12 months.
When would you anticipate this project will be completed?
Recruiting farmers to join FCA, and ensuring they are deeply involved in our movement, is an ongoing project. However, we would provide regular reports every quarter to the Pool of Dreams Fund, to show the progress we are making in recruitment over the 12-month funding period.